The first point is to get acquainted with the ordinary runner and try to understand his needs, which
are then insignificant but necessary; If we start from this assumption, the race is likely to succeed perfectly from every point of view.
Basic requirements for a successful racing sprint
The optimal organization of a foot race requires the absence of the following requirements:
- Large and comfortable enough staging area
- A track completely free of cars and vehicles of any kind
- Refreshment points where participants are provided with bottles of water at room temperatur
- Suitable access point
- Post-race refreshments adapted to the current climate and season
- Nice prize
- Measuring individual time with a chip
Having changing rooms, especially bathrooms, upon departure and upon arrival
For runners to compete in a race worthy of that name, it will be important that all of the above elements are present.
Shepherds
The foot race, in addition to the organizational race, requires a great economic effort, the certainty from which derives the need to find suitable sponsors.
This is a definitely important aspect of the event, which requires a certain business strategy, great interpersonal and communication skills.
Therefore, seek out communication with companies relevant to the tender and the values you intend to
represent, and express to them clearly and decisively the benefits they would gain by accepting your sponsorship, so that saying no to you becomes paramount.
Difficult, let's say almost impossible.
Therefore, do not throw yourself into the search at random, but in a purposeful way; Just to give an example, it is highly unlikely that a butcher or haberdashery
would agree to help you, whereas a sportswear store, beauty center and gym would certainly do, since the target audience, i.e.
athletes and the audience that will flock to see them should be inclined to be interested in what they are selling and the services they provide.
Keep in mind that for the time being, the thought of organizing an event of this kind based exclusively on income from
registrations is just a utopia, so the help of sponsors becomes indispensable, and hopefully also resetting the registration fee itself.
Monitor and improve
In the organization of sports competitions, regardless of the discipline, observing and learning from others is a resource of great importance.
So take successful competitions as a model, try to understand the reasons for their success, make them your own and, if you can, improve them further.
In principle, the organizer, as mentioned earlier, should be able to position himself on the side of potential customers in order to understand their needs, and then present what they are looking for and more.
Try to create high-profile events, which give the runner the perception that the participation is really worth paying the right price.
The importance of teamwork
Obviously, not everything can be done on your own, and for the complete success of the race it is necessary not only to
surround yourself with suitable, serious, competent and willing collaborators, but also to know how to coordinate them in the best possible way.
In short, "power" must be distributed evenly by delegating specific tasks to capable and reliable persons, who each, in his own sector, can translate into concrete facts.
One of the secrets of success lies precisely in the type of organization that leaves nothing to chance, carried out by a cohesive and motivated team whose members share the same goal.
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